Beautiful objects arouse pleasure. Beauty relaxes, but the experience of sublimity is of great emotional intensity. Every sentiment is organized around a relationship to a social object, usually another person or a group such as a family. We associate a sentiment closely with particular persons or groups. If we try to recall love, pity, or other sentiments, we usually think of people by whom or toward whom these sentiments have been felt. We feel shame, pride, guilt, or embarrassment toward our selves as social objects when we imagine how other people judge our appearance to them. A sentiment may develop around a nonhuman object, such as love for a pet or reverence for a deity, but the object is usually personified with human qualities. The soul is said to strive toward beauty, which is a manifestation of the spiritual force that animates all of reality. Given that beauty is an objective property, attainable artistically and knowable critically, by reference to the rules, the question of the percipient’s response to it is usually scant. However, beauty can be expected to arouse the appropriate response, which is referred to briefly and loosely as pleasure or delight. It is the total object, the whole of form and expressiveness and what the form is of, that possesses the beauty. #RandolphHarris 1 of 7

Just as one can see the Sunlight without looking into the Sun itself, so can one have knowledge of divine ideas. A sentiment established a framework of meaning within which specific events, gestures, and sensations can be given a social interpretation. A sentiment is identified through an organization of responses toward a person, not through particular acts viewed separately. For example, a sentiment may be detected by others even when the individual does not acknowledge his or her feelings. One may deny being in love with a person, but may be imputed the love sentiment by observers who detect a pattern of protection and preoccupation with another person. We believe that we have detected a man’s love for a woman when he demonstrated joy in her presence, sorrow in her prolonged absence, fear when there is danger of losing her, and anger when she is criticized. The characteristic organization of hatred includes being sorry over the enemy’s good fortune, feeling anger at his or her very presence, being happy at their misfortune, and sensing anxiety over his or her possible success. We interpret, justify, and anticipate acts and feelings in relation to the sentiment’s overall pattern. #RandolphHarris 2 of 7

We attain these ideas in terms of the residual effects of the divine actions—effects which remain in the soul like habitual or buried memories. Our mind is simultaneously enlightened so that it is moved to judge correctly about the object and is hence in accord with God’s own mind on the subject.  A sentiment sustains a relationship as an enduring, latent tendency to respond emotionally and overtly toward another person when the opportunity is given. Situational constraints often inhibit direct expression. One factor is over view of what the relationship means to the other person. Sentiments differ in the importance of reciprocal feeling. Reciprocation of hatred will magnify animosity. Failure by the other to reciprocate romantic love may simply heighten the lover’s passion as much as reciprocation. The other person may validate a sentiment with an appropriate but different pattern of gesture and feeling, such as showing gratitude for my kindness. The meaning of a sentiment depends on how the other responds to it. When people have a bad experience, they are often more concerned about how they feel about it, than the issue itself. #RandolphHarris 3 of 7

Timely and effective communications can help one manage negative sentiment, rebuild trust, and promote loyalty. We become highly aware of a sentiment when a controversial discrepancy arises. A single salient act can seem to contradict the whole pattern. Stealing from a loved one, helping an enemy, or cursing a deity are acts that call the sentiment into question. Most acts within a relationship, however, are assimilated into a sentiment and are anticipated and assessed as reflecting its meaning.  Bodily sensations are an intermittent phase of every enduring sentiment. Arousal is more frequent and intense in passionate sentiments, such as romantic love, jealousy, and awe, than in others like kindness, loyalty, and gratitude. These visceral and muscular sensations are essentially autonomic arousal symptoms associated with the flow of adrenaline: heart palpitations, accelerated breathing, flushes, and tremor. However, they may be experienced simply as diffused, generalized excitement. Arousal does not persist unabated, even in passionate sentiments, but arises intermittently. Get involved with your business and reputation to reduce the risk of negative perceptions. #RandolphHarris 4 of 7

Bodily sensations do not define the nature of the sentiment. Even if regulatory issues make your company leery of social media, it is becoming riskier not to have a readily available, reassuring presence online because your people expect you to be there. As individuals often voice concerns online, you may receive double the negative feedback if you do not respond. Even a few thoughtful communications can show people that you are listening and ready to help, and that is a good thing. Listen to people’s concerns, admit any mistakes, and be clear about how you will improve their experience. There are no explicit patterns of arousal that correspond to different sentiments. Instead, we interpret our sensation in terms of the encompassing relationship. A feeling of excitement can be interpreted as indicating the continued vitality of a sentiment, whether love or hatred. We express sentiments more spontaneously when we are aroused. Of course, we feel bodily sensations of various types much of the time, and many of these—dizziness, fatigue, hunger, aches—have nothing to do with social relationships. We are socialized to attend selectively to our own sensations, however, and to sometimes attribute them a social meaning in terms of the course of interaction with another person. #RandolphHarris 5 of 7

A sentiment is expressed situationally through a person’s conventional gestures, such as kissing, and overt, involuntary bodily signs of arousal, such as trembling. A review of cross-cultural differences in gestures such as hand movements, laughter, crying, and posturing concluded that there is no natural language of emotional gesture. In dealing with negative sentiment, do not try to respond to everything. Focus on concerns to create the greatest optimistic response. Think beyond a simple apology or refund to what people might expect; what might delight them—perhaps a bonus gift or new benefit. By showings you care about your people and reputation, you may win loyalty and motivate them to praise your brand to others. For facial expressions of emotion, however, there is evidence that anger, disgust, fear, and several other emotions may be expressed and recognized similarly across very diverse cultures. Researchers admit however that in social situations, any natural, innate facial emotion is masked beneath culturally conventional expressions. Even when negative sentiment looms in social media, you can often find loyal customers who will defend your brand. Engage people directly to express appreciation, learn what they like about your company and how you might delight them. #RandolphHarris 6 of 7

Your personal attention might motivate more business and prompt people to help influence more beneficial sentiment online. Social media is a powerful channel to quickly address key concerns, clarify misconceptions, and offer reassurance. Showing people that you are listening and that you care about how they feel can help transform negative sentiment into a winning experience. We interpret a conventional gesture, such as a smile, in terms of situational factors, previous interactions with a person, subtle details in expressive style, and other social criteria. Human gestures are parts of social communication that become significant to symbols when they arouse the same meaning in the observer as in the expressing person. We indicate ourselves the meaning of our own gestures in terms of the perspective of the other person and shape our gestures in terms of the perspective of the other person and shape our gestures according to the meaning we intend them to have. Gestures become meaningful when interpreted as sentiments, which serve as significant categories or symbols held in common by group members. “Those who live without God in the World, judgment of an everlasting punishment is just upon them; and they shall quake, and tremble, and shrink beneath the glace of God’s all-searching eye (Mosiah 27.31).” #RandolphHarris 7 of 7