It is fate of most individuals who mingle with the World, and attain even the prime of life, to make many real friends, and lose them in the course of nature. It is the fate of all Presidents and journalist to create imaginary friends, and lose them in the course of art. A treacherous friend is the most dangerous enemy. The President has to interact with the media frequently, and the problem is that not all journalist are good, some of them have bad intensions. So the best thing for you to do, is open yourself up to them, invite them into your home, for an art show or something. Not every event with the press has to be about a pressing issue. Sometimes you can just hang out with the reporters and treat them like they are your friends, but understand that they may have ulterior motives. On the other hand, you have members of the press that will have your back even more than your lawyer. The idea of public relations is to have a group, who is a management tool for your business, the media, your branch of government, and other institutions. You want your public relationship team to establish beneficial relationships to accomplish goals. If we could just cool it with some of the negative coverage, threats and crime, those seeking attention may stop misbehaving. 

As the President of the United States of America, think as yourself as the father of everyone in this country, and the media as your children. Children seek attention. If a child cannot receive good feedback, he or she will seek negative attention. Often children seek attention when it is difficult for parents to give it to them, such as when a parent is engaged in another activity like signing bills, dealing with an economic crisis, or spending time with his family, who still lives at home. When the journalists are behaving, their parents may not pay attention to them because they are doing what they are supposed to be doing. However, to keep your journalist behaving well, compliment them, maybe give their station a compliment for great coverage on something you did well, or send them a nice letter. Journalist misbehave to get attention, power, revenge, or to make their parents feel inadequate. So basically, they are seeking good attention, in all the wrong ways. In modern society, institutions have many relationships. The President, for example, has relationships with Congress, its faculty, its staff, and law enforcement, its benefactors, the neighborhood, the community, colleges, accreditors, banks, and many other programs. The list could go on forever. Each of these constituencies is called a public—hence the term public relations. And the object is to be on good terms with the public, so the like you and share good things about you.

 Through research, the public relations practitioner studies these relationships to determine how well they are working. This evaluation is an ongoing process. If a complaint comes to your office, you never want to overlook it, but at the same time, you do not want to issue a threat, that is how you make enemies. First of all, let them know that you can relate to their concern and will address the issues, but first you need to gather more information. Give a few weeks, and if you decide it is the issue at hand is serious, then take corrective action. However, if it is just someone who is upset about something, never apologize—the President is not supposed to say sorry, it will make you look weak.  Also, if students and the Press are disrespecting you, do not let them taunt you. Put them in check, professionally, on the spot, and have them removed from your meeting. This will show people that you are a strong President and will not tolerate foolishness, and will discourage anyone else from stepping out of line. When people start to think they are better than the President that is when we have a problem. These social media accounts, which are disrespecting you, need to be shut down. Never in my life have I seen so many people make such bad remarks about a President and get away with it, but that goes to show bad behavior is contagious and need to be eliminated. On your public relations team, you may want to have a few lawyers, a few journalists, former members of congress, and people you know like you. Their job is to recommend policies to top management to make these relationships work better, not only for you, but also for the partners in each relationship. However, being too nice, which many think you are could have consequences.

 During the great, of 1929, it was discovered that some corporations were too nice to the public and their employees, which put them at risk with many public, including its own employees. I am not saying go all out and be mean, but you have to let it be known that you are not a joke and there will be serious repercussions for slander, harassment, assault, theft and lies.  You need to have enlightened self-interest, which is a mutually beneficial public relationship with the media. Face, bad news tanks the economy and makes people act ugly, but when you point out all that is going well, people feel better and see that this is not the end of the World. However, when you are too nice to others, they lose their motivation and will monolithically run all over you and get the notion that they are running the game. Nonetheless, have some less formal events. Have journalist play golf with you, playing golf with the President would make their career and life and they will be happy. Invite them over for an ice cream social, and this will get them to like you as a person, but they will also know business is business.  You can also set up municipal programs with certain cities and grants for schools and scholarships for employees’ children and people who share your views. Still, you will need critics, on your staff, to keep you on your toes, and critics and haters are not the same.

 Some of you most valuable supporters are your critics. It is often those who love you, who will do you wrong out of concern, until they learn the truth. Once you straighten the nation out and let them know what time it is and who is boss, you will benefit from a revised image, and in the spirit of enlighten self-interest, so will the rest of the America and the World. Public relations are used to accomplish goals. Plant good press releases that you know newspapers, magazines, and TV news and radio stations will pick up, do not be afraid to seek some good press. Maybe someone has overcome a challenge and it is found out that you are supporting this person through college. That will look good in the public’s eye, especially if that person is from a group, who opposes you. And keep in mind, many huge corporations found themselves in disfavor, in the late 1800s, for ignoring the public good to make profits. This idea that just because corporations have so much money and support the economy, so they skate on fraud, assault and corruption, because taking them down would hurt the economy is just bogus. If bad behavior keeps spreading, it will hurt us all more. This will be a nation fighting itself and at war with the rest of the World. We have to set an example. We do not need to arm anyone, people need to learn to communicate, be fair and show respect. Nothing is so dangerous, especially to those who are not much accustomed to it, as a little success.

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