Youth smiles without any reason. It is one of its chief’s charms. So there is a difference between a….celebrity and a public figure, in many cases, and sometimes these lines cross. Nonetheless, people have to literally break their necks to take a picture of a celebrity or figure out what designers they are wearing, so it would seem logical that the fashion industry would branch out and use models, who are more visible and more accessible by the public. Reporters, who work for major TV stations love the camera, and they are always pushed to look their best.

Many people criticize the TV news reporters. Yet, whatever comes through has a validity that one will never deny. These reporters have star power. Bethany Crough, of Fox40 News, in Sacramento, California USA has her own TV commercials, advertising a luxury brand of cars–she always has fans and people who love her work. Therefore, those who look up to this reporter, Bethan Crouch, of Fox40 news are likely to share her style and like the things that she likes. If one of Bethany’s views is in the mood for a new haircut, she may get a style like Bethany.

If this fan is in the market for a new car, and sees her favorite reporter, Bethany Crouch driving an Infinity Q50, she may go out and get the same car, especially considering Golden1 Credit Union is offering a one percent rebate on preexisting auto loans, and  if this fan likes the way Bethany dresses, she may go out and shop at the same boutique as Bethany. Likewise, if a man like Dave Bender’s Ford Mustang and his suits and shoes, he will want to find out where Dave is shopping.

So what I am suggesting is a store like Nostrum sign a deal with these reporters, to give them huge discounts on clothes, or even provide the clothes, to the reporters for free, in exchange for mention, a few times a day, on live TV or maybe even a banner. And if you want to get more official, have a reporter model your clothes and make a commercial for you. This way, unlike with celebrities, reporters are not seen as out of reach, they are seen as heroes and someone you can relate to, and this would be a great idea to get the domestic consumer out to community stores.  Each of these reporters, indeed, through charm or skill or courage may evoke, if not actual interest, at least a kind of undefined responsiveness that may unaccountably shade whatever thoushalt-not may be read in their overt conduct. What was once taken to be an erring life is now read as an escape from constraints upon aspiring humanity.

Not only will demassification of advertisement create more specialized outlets, such as narrowly focused television services, but there will be new media. The result will be advertising aimed at narrower audiences. This will leave to more creativity, in advertisement and will also create in influx of revenue into the community. Much like the farm to fork movement, people would like to see well known faces, from the community, used in commercials and on billboards. Many people feel like a lot of major celebrities are so out of reach, they are a turn off, “We will never get to meet them anyway,” is how people feel when questioned about major celebrities. With domestic celebrities and community faces used, there will be an extravagant license for creative people and they will be curtailed. The future may hold more heavy-handed pitches, perhaps,  fans will even have a hand in selecting the stories that are presented to the community spelling it out in all caps and boldface with exclamations marks: WE HAVE AN HONORABLE AND SUCCESSFUL COMMUNITY!!!!

As it stands, long-held suppositions about the effectiveness of advertising and the news media is being questioned. Magazine advertisements are only enticing about 13 percent of Americans to try new products; newspaper ads contribute to 15 percent, and television ads accumulate 25 percent of new customers. Therefore, if you have reporters wear and advertise your clothes, their could be an albedo effect and the directional distribution of incident of your product will scatter interest, in all directions, from other celebrities, reporters, professionals, housewives, young women, and girls—of that is your market, and the reflectance distribution function will increase the sales of your product and brand. So if celebrity interest is pulling in 3 percent of your revenue, and TV 25 percent, if you add a face the public likes, you can rake in 28 percent or more, and probably even more since people feel local celebrities connect with them and have credibility.

Keep in mind, a lot more people trust their friends, and 6 out of 10 will try a new product if it is recommended by a friend. Meanwhile, throwing money into campaigns, without careful research, can be wasteful.  For some products, some media are better than others. For new products, free samples are the best way to pique consumer interest. With countless variables affecting consumer decisions, advertisers cannot place total faith in advertising to more their products and services, it is time to great more creative. Times are changing. Youth is a great subject for a physician to work on.