Life has become so swift, that all may see now that of which they once could only read. Mass communication contrasts markedly with people involved being close together and looking directly at each other in many ways. First, neither the communicator (medium) nor the receiver (audience) is a single person. The sender is usually a formal organization and its spokesperson a professional communicator, whereas the receiver is a large, heterogeneous, mass audience whose members are anonymous to one another. Second, the communication does not involve mutual concessions and compromises, with spontaneous and unpredictable elements, but instead is unidirectional, with the sender transmitting a standardized message and thousands or even millions of individuals receiving it. Mass communication thus allows extensive influence, much less variability of response than occurs with slow and sequential taking place directly between individuals with diffusion of information. We have empowered TV to become one of the most powerful forces in our lives.  #RyanPhillipple 1 of 5

Many media organizations are operated for both utilitarian and ideological ends, because they wish not only to make a profit but also to promote certain values and beliefs. The consequence is that TV not only defines what is reality, but much more importantly and disturbingly, TV obliterates the very distinction, the very line between reality and unreality.  In cases where media organizations are owned and operated by governments and messages must conform to an official view, the media appear to be more like coercive organizations. However, while governments can package information to suit their ends, it is much more difficult to force people to receive their propaganda and interpret it as an official wish. Consequently, media organizations are never completely coercive. The horrid prospect that television opens before us, with nobody speaking and nobody reading, suggests that a bleak and torpid epic may lie ahead which, if it lasts long enough, will gradually, according to the principles of evolution, produce a population indistinguishable from lower forms of plant life. However, while governments can package information to suit their ends, it is much more difficult to force people to receive their propaganda and interpret it as officials wish. #RyanPhillippe 2 of 5

Consequently, media organization are never completely coercive. Ironically, although bureaucracies perform important functions, the media often presents them either as faceless, cold, or in the case of government bureaucracies, as irrational, incompetent, and wasteful. The news results from the way the human mind is structured, a fundamental part of their reality arises from the way in which our minds are organized. Our unique cultural history predisposes the United States of American especially towards a cult of unreality. The vast, powerful entertainment industry and the influence it now wields over every part of American society is a big business that requires large sums of operating capital and includes formal organizations. Media organizations include a specialized division of labor, a hierarchy of authority, and formal objectives, among which profit is central.  This means that their messages are bureaucratic products that have been filtered through various committees at ascending levels of bureaucracy, screened and modified by each, with end results that seldom resemble the original idea of the creator. The deliberate, systematic manufacturing of unreality that has emerged primarily in reaction to our inability to cope with this new World perverse complexity. #RyanPhillippe 3 of 5

Consolidating media and a handful of media survivors have great influence over virtually all media. The large networks and broadcast television take in the most political advertising dollars and the 20 leading Internet sites and the biggest cable channels are already owned by General Electric, Disney, Fox, Gannett, and Timer Warner, and a few other media powerhouses. And the 16,000 or so radio stations have consolidated with similar owners are well. Back in 1996, the two largest radio chains owned 115 stations; today these two own more than 1,400 and the number of station owners have plummeted by 33 percent. There is a certain irony that while all mass media are huge bureaucracies themselves, they take a particular delight in finding and exposing bureaucratic flaws. Technology not only creates new problems, but new diseases as well. These are not viruses in the strict biological sense, but are instead news programs that invade and attack the logic of their targets. Many of these viruses are so sophisticated that they cannot be detected by the most sophisticated means. Indeed, the viruses the news spreads are often concealed within so-called normal or friendly appearing anchors, but if you watch them close, some of them act like dope fiends, especially in Sacramento, California USA.  #RyanPhillippe 4 of 5

The power of the news media presents an issues that the government is going to have to deal with. The media is now so powerful and pervasive that many fear what would happen if terrorist bought a news station, wrote scripts, and staged news to attack targets. They will invade the programs of unparalleled size and complexity. This is a virtually unexplored phenomenon, but in recent years it has become fashionable to engage in cultural bashing of various forms, and the news could do this in a way that no one person nor institution could fully understand or control it. The TV news could be used to control the lives of some people, watching them everywhere they go, spreading slanderous accusations, and totally invading their private lives due to all the technology, power, and capital they have. If you have corrupt reporters and news directors working in the newsrooms, and corrupt government officials, they could terrorize a private citizen for years before anyone could figure out what was going on. And then it would be nearly impossible to separate illusion from reality in an electronic society, where everything is for sale. Everything in contemporary America is an entertainment. Perhaps to protect citizens and national security, everyone in TV news needs to undergo a psychological evaluation.  #RyanPhillippe 5 of 5