We are extremely sensitive to recent information; emotional upsets like bad feelings last for a while, then are forgiven. Terrible disasters, like the school bus crash that happened today, 6 April 2016, at 2.36pm in Baltimore, Maryland in which 41 middle and high school were being transported when the school bus crashed, injuring eight of the students forces our attention on the safety of school buses for a while; all sorts of reforms like seat belts will be initiated, and then the spotlight will go away.   #RyanPhillippe 1 of 7

Ryan Phillippe

Do not call me unless anything new and exciting happens. We are interested only in the news, then sudden appearance of something unknown. Unexpected or extraordinary events seem to has fast access to consciousness, while an unchanging background noise, a constant weight, or a chronic problem soon gets shunted into the background. It is easy to raise money for emergencies, like the victims of the Keystone pipeline oil spill. On 2 April 6, 2016, landowner’s worst fears came true when the Keystone pipeline in South Dakota sprung a leak. TransCanada, which operates the pipeline, reported a spill of about 187 gallons of crude oil to the Coast Guard’s National Response Center on Saturday afternoon.   #RyanPhillippe 2 of 7

In contrast, however, it is more difficult to raise money for the many victims of continuous malnutrition, which kills 3.1 million children globally, accounts for 45 percent of deaths among children under age five, and robs millions of the surviving children of their physical and intellectual potential. We respond quickly to scarcity and danger, unless of course it is the ongoing crises of child(ren) starving. Gradual changes in the World go unnoted while sharp changes are immediately seized on by the mind.   #RyanPhillippe 3 of 7

Get to the point! The mental system determines the meaning of any event, its relevance to the person. In the process, it throws out almost all the information that reaches us. Of the billions of leaves you saw last Summer, how many do you remember? A flash of red crossing your view may mean that your son has driven to the house in a red car, but you hardly notice the visual stimulus, just its meaning. A siren is frightening because it means the police want you to stop.   #RyanPhillippe 4 of 7

Our minds are set up to simplify, to bring to order to a World that often is as chaotic as it appears. To do this we not only throw out a great deal of information that is presented to us but we lock in, long after they have seemed to retain their usefulness or validity, older patters and pieces of information. These features alone help to explain some of the other great discoveries of the entertainment/celebrity industry. The industry capitalized on our great requirement for simplifying patterns by exploiting it fully.   #RyanPhillippe 5 of 7

The industry realized that few people can make it as celebrities can have complex or multiple story lines and still survive in the public’s consciousness. Complexity leads to a loss of clear-cut identity. That is why a clear-cut, single and simple, unambiguous story lines, especially one that ideally can be maintained indefinitely, is so important:  #RyanPhillippe 6 of 7

We probably are the official in simplemindedness about others. We select only a few items about each person to go into the fast path judgments, as we do for everything else. We try to make them more stable than they are. We may quickly judge someone, for instance, as a prototypical kindly old man and then try to fit his actions into the correct category. Or, more than likely, we select a few key features that go along with being, for instance, kindly and restrict our observation to them, largely in the same situation, over time. Because behavior is consistent in the same situation over time, we can maintain our coherent perception (“He is honest”; “She is conscientious”) and simply ignore many other situations and behavior of that person.   #RyanPhillippe 7 of 7